Over the last decade the role of marketing has dramatically evolved to become a critical function for companies of any size and in any industry. From modern lead generation tactics to new technologies to support these strategies, marketers are wearing more hats than ever to support their growing business objectives.
While pressure and expectations continue to escalate for marketers, often the department headcount remains too small or unchanged to get everything done. Nimble marketing teams are stretched more than ever to deliver value for their organizations.