directworx's innovative Programmatic Direct Mail solutions are transforming how the insurance industry approaches lead targeting. By integrating with Canada Post, directworx offers precise targeting capabilities, enabling personalized campaigns that reach specific postal codes and even individual street addresses. By layering key data points, these campaigns can refine targeting, exclude irrelevant profiles, and open up new business and referral opportunities. When paired with digital campaigns through Goose Digital, this approach enhances conversion rates by creating a seamless, effective and timely omni-channel experience.
The direct integration with Canada Post allows for personalized direct mail delivery within just 24 hours of receiving data, seamlessly enhancing the blend of digital and physical marketing efforts.
Go beyond postal code and demographic targeting, buy zeroing in on specific locations, streets, dealerships and more.
By leveraging multiple data points, Goose Digital and directworx improve targeting accuracy, eliminate unwanted profiles, and better align with ideal new business.