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Live Webinar
De-Risking the Funnel: The Marketing Ops Blueprint for Predictable Revenue.
A strategic session for high-growth B2B leaders on moving from "gut-feeling" marketing to a data-backed financial model that maximizes Series A and B valuations.
Date: May 13th, Wednesday
Time: 12 PM - 1 PM EST
The Predictability Premium: From Art to Science.
In early-stage growth, "luck" is common—but in high-growth B2B, luck is a red flag for investors. Predictable revenue is now the highest-weighted factor in late-stage valuations. To scale, you must transition your marketing from a "black hole" of spend into a high-integrity Certainty Engine. This session breaks down the technical bedrock required to capture the full "Click-to-Cash" journey. We’ll show you how to move beyond vanity metrics like page views toward an Infrastructure of Truth, ensuring every dollar of capital is allocated based on accurate, closed-loop data rather than "phantom leads" and manual guesswork.
What You Will Learn
- The Infrastructure of Truth: How to weaponize GTM and GA4 to act as the "nervous system" of your funnel, capturing every critical interaction with surgical precision.
- Full-Funnel Attribution: Moving past "cheap leads" to understand which specific top-of-funnel activities actually drive bottom-of-funnel revenue.
- Pipeline Velocity & Benchmarking: How to identify "leaky buckets" in your sales process and measure the exact speed from MQL to Closed-Won.
- Marketing-Sourced Forecasting: Practical methods for using historical conversion data to provide investors with a "look-ahead" pipeline model.
- Lead Integrity & Speed-to-Lead: Optimizing form data and instant routing to eliminate the manual cleanup delays that kill conversion rates.
Who Should Attend?
- B2B Founders & CEOs looking to turn marketing into a predictable line item on the balance sheet for upcoming funding rounds.
- Revenue Leaders (CROs & CMOs) tasked with bridging the gap between marketing leads and sales revenue through RevOps alignment.
- Investors & VCs wanting to understand the "Maturity Gap" in portfolio companies and how to de-risk their path to scale.
Your Expert Panel
Chris Adams
(Moderator)
Founder and President, Adams Hamilton
Chris brings decades of experience helping growth-stage companies navigate the complexities of capital, strategy, and operations. As an expert in building high-value organizations, he provides a crucial perspective on what financial stakeholders demand from a company's infrastructure.
Michael Turcsanyi
Founder & CEO, Goose Digital
Michael is a tech entrepreneur focused on helping organizations drive value through digital transformation, leading Goose Digital initiatives in marketing strategy and automation.
Mark A. Lawrence
Executive Chair, Angel Investors Ontario
Managing Director, NorthCrest Partners Inc
With a deep background in investment banking and M&A, Mark provides invaluable insight from the investor's perspective. He understands exactly what buyers and investors look for when they audit a company's technology, operations, and potential for scale.
Goose Digital
#203, 3475 Rebecca Street
Oakville, ON, L6L 0H3
866-644-6673
sales@goosedigital.com
