Running a successful marketing organization requires an aligned team of people, who are committed and energized to hit results. If you are a growth-oriented marketing leader, the past 24 months have probably been a whirlwind. From the myriad of remote work pivots, to changing marketing strategies to connect with customers, it has been about as dramatic as it can get. The drama continues, as employees look to make changes in their careers.
The current employment climate is having a compounding effect on marketing departments that already have some of the highest staff turnover rates. Businesses that are looking to grow through consistent marketing communications programs, struggle to gain traction when members of their marketing team leave the organization. Since marketing is such a strategic role, it takes time for new team members to absorb the value proposition of the business; a key requirement before they can see positive results from their marketing activities.
Watch as Goose Digital talks with global talent firm WilsonHCG and marketing leaders from two customers about the challenges and opportunities delivering marketing performance in the current employment market.
Key topics include:
- Current landscape for recruiting and retaining key marketing staff
- How senior marketers are adapting to turnover and driving growth
- When to augment your internal team with marketing agency resources
About Goose Digital & Wilson HCG
As a leader of human resource services in North America, WilsonHCG is on the front lines of helping businesses through the great resignation. With their fast field of view, WilsonHCG understands the key drivers of turnover in the marketing arena to build better recruitment and retention strategies for key marketing staff. As an agency that provides strategic marketing support services, Goose Digital often is hired to augment internal marketing teams due to staff turnover. Many of our customers are securing digital marketing services in key areas that are proving difficult and costly to maintain internally, allowing them to consistently deliver growth marketing programs. In addition, senior marketing staff no longer want to be a 'jack of all trades' handling strategy and execution. They're looking to expand their teams so they can be more strategic for the business, avoiding burn out and raising the quality of their programs.
