Breaking Down Marketing Automation for Brokers


June 20 @ 2 PM EDT

Awareness | Consideration | Advocacy | Loyalty

Best of breed Marketing Automation Platforms can help brokers engage with the right leads and strengthen relationships with existing customers. Getting beyond the tool-tactics and focussing on the business benefits can be challenging. Join us for this 30-minute webinar where we follow up our 6-part blog series with a conversation about how brokers are seeing value by utilizing marketing automation.

On June 20, meet Nancy Costa from The Hull Group, and hear how their strategy-led marketing automation approach has changed the way they engage leads and communicate with their existing customer base.

Key Takeaways:

  • How marketing automation has improved lead-to-sales efficiencies

  • How automated programs and personalization are changing customer communications

  • How 360° digital reporting has been critical for successful lead generation

Who's Speaking

Nancy Costa
VP Operations & Marketing

Robyn Croll
VP Customer Insights

Goose Digital
951 Wilson Avenue, Unit 20 
Toronto, ON | M3K 2A7