Stretching Your Lead Generation
Budget With Lead Nurturing
Webinar: 30 Minutes
|
|
Attention Insurance Brokers:
An increasing amount of insurance providers are spending a significant amount of money on in-bound marketing to drive quality leads in an extremely competitive industry. This is referred to as top funnel activity and what often gets overlooked is strategies that continue to nurture leads at every stage of the buying cycle, leaving upwards of 80-90% of your leads on the table.
So why aren't insurance providers including more nurture programs into their strategies? The answers vary. For some they don't know how, for others their marketing resources are already maxed out in order to spend the time needed to add additional flows, or they don't have the right platforms, tagging and reporting in place to surface funnel stage activity that will give the insight needed to build upon the programs.
Key Takeaways:
-
Better understand the contact flow and increase lead capture
-
Best handle Quote reminders and follow-ups for maximizing conversions
-
Configure win-back campaigns for previously quoted business
-
Utilize personalization, timing, and KPI's to achieve business growth targets
Featured Speakers
Jennifer Pugsley
VP, Customer Success
Robyn Croll
VP, Customer Insights
Mark Finnegan
Manager, Marketing Programs & Partnerships
|
|
Want to learn more about our services?
|
